Tata Tea Gold, the most premium offering from Tata Tea’s portfolio, which was a superior variant on the ‘aroma’ platform. While the practice of mixing CTC (Crushed, Tear, Curl) granules with long leaves was prevalent amongst discerning tea consumers, there was no packaged player addressing this area.
Tata Tea tapped into this rich insight and developed Tata Tea Gold. Its uniqueness lies in the superior balance it maintains between strength and aroma, which is produced by mixing CTC granules with gently-rolled 15% longer leaves. These gently rolled 15% long leaf, open up in boiling water to release a superior aroma.
How to Use