he World’s first, safe and effective skin lightening cream launched in 1975, impacting lives and transforming fairness of women all over the world. Through unceasing rigorous research and development, we seek to deliver fairness treatments with superior efficacy, to reach more and more women around the world. Fair and Lovely wants to create a positive change in the society in its own small way – by helping men get the confidence to pursue their dreams and ambitions.

• Fairness for pimple prone skin
• Breakthrough combination of essential vitamins
• Works within the inner layers of skin to give you a fair skin
• Absorb excess oil from the facial skin
• Deeply nourishes and refreshes the skin